Bath & Body Works sells affordable fragrance and personal care products through a large network of stores and online, focusing on lotions, soaps, and home fragrances like candles. The products use recognizable scents to create an accessible luxury experience, with a emphasis on aroma and mood-enhancing properties, and include flagship lines like White Barn Candles. The brand achieves scale through mass retail presence and a strong mall footprint, distinguishing itself by its fragrance dominance, proven store format, and history as a corporate-led spin-off rather than a founder-led startup. The company aims to grow its global footprint and strengthen its digital presence to reach more customers and expand its market share.
Company Size
10,001+
Company Stage
IPO
Headquarters
Columbus, Ohio
Founded
1990
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